Degree In Integrative Studies

This is my degree page and to the right, you'll find a detailed breakdown of how my degree and minors are able to proceduralize an important real world issue. If you prefer the faster version, read on...

I have a degree in integrative studies with a minor in marketing and psychology. With integration as my field of study, I am able to draw on research and my expertise in both minors when faced with important political, social, economic and especially business-to-consumer issues. In fact, in my current line of work, I've encountered an issue that relates specifically to B to C relationships. I sell services for an e-commerce marketing and website design agency and speak with clients on a daily basis about driving traffic to their online stores and building sites that perform at a high conversion rate. The big issue however is that due to everything being handled online, it is really difficult for my clients to create a lasting relationship with their customers due to little or no means for communication.

Looking at this issue with my educational background, I can tell my clients that the consumer's main concerns with the site have to do with perceived ease of use, previous interactions with the owner in online or offline communication, and trust. All of these stem from psychological research. I can also tell clients that the customer is already analyzing the product, even before they get to the site and that when they get their as well as their post-purchase impressions of the product will determine a great deal about the consumers likelihood to come back again. Which is taken from the marketing perspective. Think of all the fun ways you could explore and test each phase in the buying experience... and that's what I do for a living!